Strategic approach farming success – W.T. Nell R.J. Napier

Signed copy by authors

This book provides exciting management tools for proper business operation. After completing this journey, the reader will know the purpose of the farming business and understand the broader picture of the agricultural system, namely, how the different pieces of the agricultural jigsaw fit together. The approach followed in this book will therefore help to increase the management capacity of farmers/management teams, to develop their creative and entrepreneurial skills, and to improve their skills with holistic thinking.

Before a farmer/management team can commence with the strategic planning of a farming business, it is necessary to have a thorough knowledge of the farming business, physically, technically, economically and financially. If knowledge in the aforementioned areas is not at a high level, opportunities, threats, strenghts and weaknesses may not be identified, which could result in the strategic planning not generating the necessary competitive advantages which are essential for sustainable success.