“Grass Fed Cattle: how to produce and market natural beef” is based on my cattle farming experiences, first as a commercial beef producer and 2nd-generation cattle farmer, and then during the transition from conventional to pasture-based beef production.

My book guides farmers through all the different stages of planning, setting up, and operating their own grass-fed cattle farms while teaching non-farmers about this exciting new sector of the beef industry.

Equally relevant to both experienced farmers and newcomers to the cattle ranching industry, the unique combination of principles and practical hands-on advice found within its pages provides a solid educational foundation about grass-fed beef production, while continuing to serve as an ongoing reference guide for your growing cattle business.

If, years from now, your binding is frayed, countless corners have been folded over, and you’ve redecorated the book with coffee stains and other unspeakable splashes that make their way into frequently-used farm literature, then it will have succeeded in its intended job as your cattle farming companion!

Whether you are new to the grass-fed beef industry, transitioning from grain-based to pasture-based beef production, looking to troubleshoot a conventional beef farm, or wanting to grass-finish beef cattle for the organic beef market, my book will give you the practical tips and planning tools to help you on your way.